Learfield HQ Renovation | Plano, TX

Learfield, a leading collegiate sports multimedia and marketing firm, recently worked with longtime partner V Three Studios to retrofit its Plano, Texas headquarters into a collaborative, idea-driven environment for the company’s innovative staff. The new space needed to accommodate the company’s growth from a traditional broadcasting business to a broader media content creator, as well as meet the demands of today’s media technology. V3’s knowledge of the evolution of technology in media broadcast, as well as their understanding of Learfield’s identity and passion for college sports, made them the natural choice for the project.

The features of the renovated 5th floor suites include collaborative spaces for Learfield’s internal marketing, sales and content development teams. A major goal of the project was to break up any company silos and allow employees to become more connected. V3 was able to create the desired open environment by minimizing private office spaces, using fewer walls and utilizing glass where acoustical separation was needed. Strategically placed glass fronted “phone booths” were introduced for phone calls and one on one meetings. A new open format break area encourages employees to work, collaborate, and create in different settings. Together, each of these features contribute to a more nimble and productive multimedia and marketing company ready for the future.  

Parlor Social Club & Nug Shack Food Trailer

When you combine an arcade bar and music venue with one of the area’s most popular fried chicken spots, it makes for a finger-lickin’ nightlife experience. Parlor Social Club has joined forces with Byrd & Barrel to launch the much-anticipated Nug Shack Food Trailer, which celebrated its grand opening last month. V Three Studios was hired for architectural design and permitting services for Parlor Social Club and worked with Sean Baltzell and his ownership team to coordinate games, interior design options, artwork and occupancy changes to the white box space. V Three then worked with Byrd & Barrel to make sure their new food trailer was being built to fit Parlor's patio and worked within St. Louis City's Code and Occupancy requirements. 

The Nug Shack Food Trailer marks the first time a non-motorized food trailer was installed in the Forest Park South East neighborhood. While the project didn’t have a route to occupancy through normal channels, V Three worked with all departments of the City to provide a solution that assured everyone's safety and concerns, while still providing the fun experience envisioned by these two great St. Louis businesses.

Missouri Athletic Club

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For more than three decades, the Missouri Athletic Club has been considering renovations to its existing two-story West County fitness building. With a smart and cohesive master plan presented by V Three Studios, the MAC is finally on track to transform the 1970s outdated building into a modern fitness experience.

The proposed design includes reconfiguring a portion of the existing racquetball court modules to allow for conversion to other fitness uses including yoga, spin classes, cardio workout rooms, resistance training and youth programming. The existing weight room will be expanded, with the addition of new offices and a two-level viewing lounge that overlooks the newly glazed racquetball courts.

The CORE at Newstead

V Three Studios has partnered with local developers and contractors to revitalize residential housing in the Grove entertainment district, and national media is taking note! The New York Times recently featured one of the modern single-family homes designed by V Three Studios for the CORE @ South Newstead

The featured home in The New York Times’ Real Estate section – 4432 Vista Ave. – is one of forty-six contemporary, high-quality homes that are part of an overall master planned housing project set in motion by Washington University’s School of Medicine and designed by V Three Studios. With open floor plans that work well for entertaining and modern living, the CORE at South Newstead fills the gap in the market for custom homes within the city limits. Details include maintenance free exterior siding, premium windows, vaulted ceilings, custom tile flooring and solid surface countertops.

4432 Vista Ave. gives New Yorkers a glimpse of affordable housing in the in-demand Grove neighborhood, but those looking to stay put in the Empire State are in luck – V3 is licensed in New York, too!

Commerce Bank | Natural Bridge Renovation

Commerce Bank recently celebrated the ongoing transformations to its St. Louis-area branches with a ribbon cutting ceremony for the Natural Bridge branch renovation. Located at 4402 Natural Bridge, this combined renovation and addition is one of the bank’s first local efforts to minimize its footprint while strengthening its presence in a geographic location that is otherwise underserved. 

Looking to consolidate its branch locations to a smaller footprint, Commerce Bank turned to V Three Studios to design a branch that could offer up all the bank’s capabilities from a 2,000-square-foot space. Working with the existing 1,200-square-foot space, V3 helped breathe new life into the very small and complex project by updating interior finishes and incorporating tech-enabled consulting rooms that offer video networking capabilities. This brings all the services Commerce Bank has to offer into a single location by allowing the Natural Bridge branch to access additional expertise offered at other branch and office locations.  Picking up on the architectural cues of the existing building, V3 was able to design exterior additions that maintain the integrity of the building’s original aesthetic. The new wings allow interior spaces to be appropriately scaled and provide a more holistic customer experience. With the successful opening of the Natural Bridge branch, Commerce Bank has shown its commitment to reinvesting in the St. Louis City area.