Big River Running Company

Big River Running Company, St. Louis’ premier running and shoe apparel company, will soon break ground on a new, 5,000-square-foot retail store in St. Louis’ Town & Country. With a goal of creating a more sophisticated shopping experience, Big River Running turned to V Three Studios and Studio Strelow to help bring the pilot project concept to life. 

The modern design of the store’s interior has several features, including floating waved Corian shoe display walls, a large built-in video display wall for a variety of content, and a custom ceiling feature that is inspired by rivers that have shaped the city of St. Louis. The completion of this store is planned for mid-summer and hopes to expand the new brand and shopping experience. 

KTNN 660 AM - The Voice of the Navajo Nation

KTNN 660 AM radio in St. Michaels, Arizona, has proudly served as “The Voice of the Navajo Nation” for over 30 years. Broadcasting from St. Michaels, Arizona, KTNN’s digital capabilities reaches listeners beyond reservation lines, providing Navajo people across the country, and even overseas, with a connection to home. Looking to upgrade its facility and technological capabilities, KTNN experienced a series of unsuccessful starts to designing and building a new broadcast studio before turning to V Three Studios for a solution. 

The design of the 9,000-square-foot facility maintains the integrity of the tribe’s traditional culture, yet reflects modern elements that are critical to the station’s purpose of educating, informing and entertaining the Navajo people, many of whom rely on the station as the only source of news and entertainment. The interior features eight studios supporting AM/FM radio and digital broadcast. Glass is incorporated throughout the media center in order to create an open space and direct interface with its listeners. As a community-driven operation, user-friendly technology was installed in order for both older and newer generations of the tribe to be able to use it intuitively. Indigenous wood ceiling elements and textiles were selected by V Three and used in new and interesting ways to maintain visual connectivity to the Navajo culture. These final touches implement V Three’s response towards radio station facility design, establishing KTNN as a force in this dynamic age of media evolution.

Good Fortune: Update

Plans to launch the modern, fast-casual Asian dining concept is back on track as Good Fortune has secured a new home in the popular Botanical Heights neighborhood! V Three Studios will work with restaurateur Corey Smale to bring the concept of Good Fortune to life at its new address located at 1654 Tower Grove Avenue. V3 focused on a simple palette of modern lines and contemporary materials with walnut tables and accents. The main design feature will be the branding of Good Fortune in large-scale neon lights, which is a stark contrast from the simple architectural palette of the 1,310-square-foot space. 

New Additions to the Team

V Three Studios is proud to announce the recent hire of two new team members, Steve Burns and Luke Pulliam. Luke’s dual background in art and architecture and Steve’s background in environmental design and architecture will be valuable additions to V Three’s portfolio. 


Steve is a project manager with over fifteen years of experience. He is adept at the process of architectural design, code analysis, documentation, materials specification and construction administration. He has the ability to effectively communicate and work with building owners, engineers, building officials and contractors. Steve has served as a project architect and project manager for several project types of various scale, for both new construction and renovation.


Over the last 10 years, Luke has provided design and architectural services for innovative and award winning projects in the Pacific Northwest. Whether he is working on residential, commercial, educational, or municipal projects, he collaborates with all stakeholders to deliver a shared project vision. His dual background in art and architecture helps him achieve uniquely creative and functional solutions to meet his clients’ challenges.

CBS Culinary Studio: Update

Located in the heart of downtown Chicago, the CBS Radio Culinary Kitchen Studio offers a completely new approach to a performance studio. V Three Studios worked closely with the forward-thinking radio group to design a 1,100-square-foot restaurant grade culinary studio with the feel of a boutique restaurant. The interior features a 16-foot island, state-of-the-art professional appliances, sleek cabinetry and solid surface countertops. The studio is located on the 9th floor of a skyscraper and incorporating strict commercial ventilation and fire suppression code requirements proved to be an interesting design challenge.
V3 worked with the CBS team to incorporate full-stage lighting and professional AV capabilities to capture a wide variety of cooking segments. 70-inch monitors flank a commercial range and serve as a dynamic backsplash depicting the Chicago skyline, CBS branding, guest chef profiles and more. These unique touches allow CBS Radio to reach new audiences in a non-traditional service model that will certainly leave guests coming back for seconds.