Learfield HQ Renovation | Plano, TX

Learfield, a leading collegiate sports multimedia and marketing firm, recently worked with longtime partner V Three Studios to retrofit its Plano, Texas headquarters into a collaborative, idea-driven environment for the company’s innovative staff. The new space needed to accommodate the company’s growth from a traditional broadcasting business to a broader media content creator, as well as meet the demands of today’s media technology. V3’s knowledge of the evolution of technology in media broadcast, as well as their understanding of Learfield’s identity and passion for college sports, made them the natural choice for the project.

The features of the renovated 5th floor suites include collaborative spaces for Learfield’s internal marketing, sales and content development teams. A major goal of the project was to break up any company silos and allow employees to become more connected. V3 was able to create the desired open environment by minimizing private office spaces, using fewer walls and utilizing glass where acoustical separation was needed. Strategically placed glass fronted “phone booths” were introduced for phone calls and one on one meetings. A new open format break area encourages employees to work, collaborate, and create in different settings. Together, each of these features contribute to a more nimble and productive multimedia and marketing company ready for the future.  

Learfield Sports Office Expansion

Learfield Sports, a collegiate sports multimedia and sponsorship firm, further expanded their facility in Dallas to accommodate a new entertainment suite, training area and additional office space. V Three Studios worked closely with the client in order to create an efficient design that also achieved the complex requirements of the project. The 4,700 sq ft suite was transformed into a multi-functional and technologically advanced space that meets the needs of the growing company.

The features of the completely renovated suite include a unique lobby, a large multipurpose entertainment space with a bar and flexible seating, a full kitchen, an employee training area, a video conference room, and five private offices. The design reflects the athletic aesthetic of the company’s brand, featuring wood walls resembling gym flooring, stadium-style seating, wood and aluminum bleacher seats mounted to the lobby wall, a 60-foot LED ticker running along the corridor, and a 21-panel LED screen wrapping from the lobby wall onto the ceiling and extending into the multipurpose space. A glass wall separates the lobby from the entertainment space, meeting a curved exterior wall with unique booth seating spaces for entertaining. These unique touches make this new addition feel like an extension of the company’s culture and are sure to make a lasting impact on visitors to the space.