KROQ-FM

Los Angeles, California

“World Famous” KROQ is an icon in broadcast that has connected new and cutting-edge artists with fans for more than four decades. Taking advantage of the 28-story high-rise office building’s prominent location on Wilshire Blvd, the station’s owner leased 12,000 square feet at street level to create a space for artists and fans to connect and build a deeper connection to the Los Angeles community.

V Three Studios was enlisted to design and acoustically tune the showcase and performance suite that is developed for a great experience for both artists and guests. The facility includes public and pre-function spaces for special guests to be immersed in the history of KROQ and to create an experience of a lifetime including the unique autograph wall that includes artists who have previously performed in the space.

The facility also includes private areas for the artist and their crews to prep for the interview and live performance. Some of the private spaces include the artist green room as well as the entourage lounge. At the intersection of public and private is the Showcase On-Air Studio facing Wilshire Blvd with extensive bullet-resistive view windows to the street and the 200-person performance space including support studios for audio and video production.

Having worked with KROQ at their previous location on Venice over multiple decades, V3 knew that planned flexibility for hosting events beyond music would be critical. While the facility can contain 128db of rock-n-roll, it can also seamlessly host events and create content for KROQ’s sister stations that will include sports figures, authors and politicians. The versatility of this facility will help to introduce music artists and public figures to their listeners for decades to come.