Big River Running

Town and Country,  Missouri

Big River Running Co., St Louis’ premier shoe and apparel company will soon open in a new 5,000 square foot retail space in one of St. louis’ upscale communities of Town & Country. With a goal of creating a more sophisticated shopping experience, Big River Running Co. turned to V Three Studios to help bring the pilot concept to life.

The modern design of the stores interior has several features that have shaped the new branding for the company. Floating waved corian shoe display walls highlight the company’s core product with inspiration from rivers that have shaped the city of St. Louis. A large led video display wall will present digital content that capture the spirit of the tech savvy company while connecting to the unique qualities of the city through imagery and videos.

Through the process of developing the company’s branding, V3 continues to develop these key features  as other retail locations are considered.